I just discovered this great presentation analysing the differences between old school advertising and the use of social media. It was actually "liked" by one of my facebook friends Mehdi Lamloum, wich underlines the importance of having "smart" friends on facebook, considering the amazing amount of time that most of us spend on that social network, and also considering the amount of crap circulating around on facebook.
That being said I would like to get back to the presentation. The author, Nicole Sanberg is a creative director at IN10 a "creative & digital shop" (a cool name for ad agency I guess?) located in Rotterdam, and teaches us through a very well design slideshow how:
-Today, there's 15,740 self proclaimed "social media" expert on twitter. (based on bios)
-"The web is not a destination it is a social media operating system"...I love this point :)
-Brands need to "deliver service instead of messages. Service that makes life easier or more fun".
-And a couple of other interesting facts...